Advertising on television is one of the most expensive and time-consuming ways to reach potential customers. However, by using addressable TV, companies can run personalized television advertisements and so the Address your target group effectively.
What is Addressable TV?
Addressable TV is the future of television advertising. The technology allows advertisers to their Advertising displayed in a personalized and targeted manner. This means that SMEs with regional Relating to your target groups can be achieved specifically.
Addressable TV is the next generation Programmatic advertising. The technology uses set-top boxes to collect user data and Advertising to be played out in a personalized manner. This means that SMEs address their target group specifically and Advertising can switch that is relevant for them.
Addressable TV has the potential to revolutionize television advertising. The technology allows advertisers to their Advertising displayed in a personalized and targeted manner. This means that SMEs with a regional connection can reach their target groups in a targeted manner.
How does addressable TV work?
Addressable TV is a new system for personalized television advertising. It enables companies to reach their target groups regionally and the Advertising tailored to individual needs and preferences. The system uses a combination of artificial intelligence and machine learning to accurately determine the target audience. Through personalized advertising, companies can... Increase range and increase the impact of your advertising messages. Addressable TV is an innovative solution to the challenges of modern television and offers many benefits for companies of all sizes.
Advantages of addressable TV
Addressable TV is a personalized type of television advertising that also enables small and medium-sized companies to reach their target groups regionally. Personalized advertising ensures that the right audience is reached with the right message. Addressable TV is particularly effective because it combines a high reach with very precise targeting.
Disadvantages of an addressable TV
Using addressable TV also has some disadvantages. For example, the costs of using this service can be relatively high. It may also happen that the target group is not always reached.
Cost of Addressable TV
The costs for addressable TV are comparatively cheap. This is primarily due to the fact that the target group can be defined very precisely. Small and medium-sized companies (SMEs) can also benefit from this advertising format as they can reach their target groups regionally.
To use addressable TV, all you have to do is pay a small fee to the broadcaster. This is usually in the order of a few euros per broadcast, although this depends on the extent of the advertising and the number of target groups.
By using addressable TV, companies can achieve high ROI (return on investment). The precisely defined target group ensures a high level of relevance Content and therefore for more conversions. You can also design your campaigns so that you can react to specific events and thus your Always keep content up to date.
The different types of addressable TV
Basically, there are two types of addressable TV: linear and non-linear. Linear addressable TV works like traditional television by broadcasting content at a predetermined time. With non-linear addressable TV, on the other hand, viewers can watch the content whenever they want.
The advantages of addressable TV are obvious: Since advertisers have the opportunity to precisely define their target group, they can Campaigns targeted at the respective target group. For example, companies with a regional focus can place targeted advertising in their region and thus increase their reach.
Areas of application for addressable TV
Addressable TV is a new, personalized form of television that allows advertising to be targeted to a specific audience. This makes it possible to reach regional target groups and tailor advertising to the individual behavior of viewers.
Addressable TV allows media companies to determine the number of television viewers watching a particular program and thus the Increase the reach of your advertising.
Addressable TV is particularly useful for regional broadcasters who want to precisely define their target audience. By using addressable TV, these broadcasters can show their advertising to a larger number of viewers and thus increase the reach of their advertising.
SMEs and addressable TV
The benefits of addressable TV for small and medium-sized businesses (SMEs) are diverse. Personalized television advertising allows SMEs to reach exactly the target group they want to address. Additionally, addressable TV is ideal for regional businesses as it allows them to target a local audience.
Examples of successful campaigns with addressable TV
The use of addressable TV is constantly increasing worldwide and the potential of this form of advertising is also being recognized in Germany. More and more companies are relying on personalized television advertising using addressable TV to effectively reach their target groups. Addressable TV offers a great opportunity, especially for small and medium-sized companies (SMEs) with a regional focus, to reach their own target group and stand out from the competition.
But which campaigns are particularly successful? In this blog post we will introduce you to some examples of successful campaigns that were implemented using addressable TV:
1. The brand “Clio” has implemented a very successful campaign in Great Britain. The campaign alluded to various major make-up events and was only shown in a limited area. Through the personalized approach to viewers, sales of the Clio lipstick increased 8,6 times.
2. Also the brand “Nespresso” relied on addressable TV and refined their advertising messages based on location data and viewer demographics. This allowed the Nespresso campaign to deliver different messages depending on the viewer's location show, which have been precisely coordinated using location data. Personalized TV advertising helped Nespresso increase its brand awareness in the UK by 3,2 percent.
3. The way food is Deutsche Telekom ran an addressable TV campaign and promoted it under the name “Smart TV”. Through personalized television advertising, the company was able to... Turnover increase by 2,5 million euros.
Which provider is right for you?
The addressable TV provider market has grown significantly in recent years. There are now a variety of different providers that offer different functions and pricing models. However, choosing the right provider is not an easy task. In this article we will introduce you to some of the leading addressable TV providers and give you some tips, what you should pay attention to when choosing.
There are of course the big providers who are very specialized in addressable TV, if your Website I'm absolutely satisfied that this is the provider in my opinion seven.one.
However, if you have a provider search, which will help you with the topic of addressable TV and e.g SEO If you want to help (which is a very good combination), you should, for example, contact the SEO-Kitchen turn around. (One Agency with a very high mix competence from Addressable TV and SEO.)
Conclusion
The Internet has revolutionized television and the way we consume content. The ability to watch personalized advertising on TV is another step in this direction. This allows companies of all sizes to reach their target group and increase the impact of their advertising.
