Instagram has introduced a new feature, IGTV, that allows companies and influencers to create and publish longer videos. This feature offers many benefits for increasing the Interaction with the target group and increasing brand awareness. In this We will look at this in more detail and explain it in our blog postHow you can successfully use IGTV for your company.
What is IGTV?
IGTV stands for "Instagram TV” and is a feature within the Instagram app that allows you to create and publish longer videos. Unlike the short videos typically allowed on the platform, IGTV videos can be up to an hour long. These videos can be created in both portrait and landscape format and can be viewed directly on the platform without the viewer having to go to an external one Link must click.
Why should you use IGTV?
Increasing interaction with the Target group: The ability to create longer videos allows you to share more content and keep viewers on your page longer. This increases the likelihood that viewers will see your Content comment and share.
Increase brand awareness: IGTV gives you the opportunity to showcase your brand in a new way and get to know viewers in a more personal way. For example, you can share insights into the everyday life of your company or interviews with employees.
Improve searchability: IGTV videos appear in Instagram search displayed, making it easier to be found by new viewers. You can make your videos even better by using appropriate hashtags visible . make
How do you create an IGTV video?
Öffnen Sie die Instagram-App and log in.
Tap the camera icon in the top right corner of the screen
Select the “IGTV” option.
Select the video you want to upload or record a new one. You can also upload a video from your device by clicking "Upload video" tap.
Enter a title and description for the video and add an end card if necessary. An endcard is a short one BILD or a video that appears at the end of the video. For example, you can add a link to your website or another one here social network Add.
Publish the video by tapping “Publish.”
Tips for successfully using IGTV
Create new content regularly: To keep viewers engaged, you should publish new content regularly. Organize Create your content in advance and decide how often you want to publish new videos.
Use appropriate hashtags: To make your videos better visible To do this, you should use appropriate hashtags. By using hashtags, you can get your videos featured in Instagram search and hashtag search results show to let.
Encourage viewers to interact: Ask viewers to leave their thoughts in the comments or share the video. By encouraging interaction, you can increase the reach of your videos.
Use call-to-action elements: Use call-to-action elements to encourage viewers to interact. For example, you can link to your website or another social network to Traffic to increase.
Link your IGTV videos to other social media channels and yours Website: Verknüpfen Sie Ihre IGTV-Videos mit anderen Social-Media-Kanälen und Ihrer Website, um die Reichweite zu erhöhen. Indem Sie Ihre Videos auf anderen Plattformen teilen, erreichen Sie eine größere Zielgruppe.
Conclusion
In summary, IGTV is a great way to increase engagement with your audience and the Increase brand awareness. With the ability to create and publish longer videos, companies and Influencers the opportunity, showcasing their brand in a new way and getting to know viewers in a more personal way. To use IGTV successfully, you should regularly create new content, use appropriate hashtags, encourage viewers to interact, use call-to-action elements, and share your IGTV videos with other social media channels and yours Website link. Give it a try and see how IGTV can help you reach your target audience and increase your brand awareness.
