Your keyword research – what do you need to pay attention to!

If you want to run your website or blog successfully, it is important to have a suitable one Keyword research to carry out. You have to take different aspects into account: How widespread is your Keywords in the search engines? What other topics are related to yours? keyword tied together? Are there already offers that are advertised with this search term combination? Research can be very time-consuming - the following tips will help you!

How does keyword research work for you?

Nowadays it is essential to carry out optimal keyword research in order to appear in the search engine market in the best possible way. Here we have summarized the most important points for you to demonstrate your keyword research skills.

First, you should choose the topics you want to research on the Internet. It is important that you also consider the respective market segment. For example, you cannot research the electrical and PC sectors alone. Instead, it is better to focus on specific topics in the area searchthat exactly meet your needs.

In addition to choosing the topics, it is important to study each one intensively search engines too busy. In order to get a lot of hits, you should use different search parameters and, above all, take other categories into account.

It is also important to prepare well when researching keywords. To do this, you should definitely create a list of keyword-relevant terms. You can also use tools that allow you to use various search engine libraries, for example.

Finally, it is important that you are knowledgeable about the topic and that you are well informed. This will help you ask the right questions and empower you to find the right answers.

The different search patterns for keywords

Once you've started your keyword research, you'll probably turn to these first search engines to. But what exactly is a search pattern? How does it work and what are the consequences?

A search pattern is the expression for a procedure with which you find yourself in Google or Yahoo can decide which search terms you should use. When researching a specific topic, you usually use different search patterns. Depending on what you are looking for, you use different search engine filters and methods. Some search patterns are based on specific phrases – that is, if you use the phrase “order now.” Enter Google, Yahoo finds this phraseseaalso in the results. Other search patterns are based on specific abbreviations – for example “car”. Google, but “auto” in Yahoo.

What are the consequences of a search pattern?

Using a search pattern makes it quicker and easier to find out which search terms you should use in your research. If the first three hits for your topic are found with the corresponding search pattern, you may continue to access this page. However, if you don't use a search pattern, you'll probably automatically fall back to the first three results.

The most important search parameters

– Keyword classification: For example, if you specialize in “travel destinations”, you should use the “travel destination” search parameter. However, if you don't know exactly which travel destination you are looking for, you can also use the search parameter “holiday destination”. This will expand your search for information about a specific vacation destination.

– Use of search terms: Make sure your search terms are relevant and consistent with the content on your blog. For example, you can include your top topics in the search terms.

– Hit display: Place value on an accurate hit display in your search. This informs you about the results of your search query and offers you the opportunity to improve your search.

– Sorting results: Take advantage of the opportunity to organize your search for information. For example, you can sort the results by travel destination, venue or author.

– Keyword search: Place value on effective search term searches. This way you can find all relevant information about your travel destination quickly and easily.

– Search duration: Select a certain search duration to get the maximum number of hits.

The best search engines for your keyword research

1. Google: Google's search engine is undisputed and offers an enormous reach. You can go on alone Basis of your keyword research Find several websites that will help you achieve your goal.

2. Yahoo! Bing: Yahoo! Bing is another major search engine with a large range. You can search with her Websitesthat may harm you or for products and services you may like.

3. Amazon: Amazon is an important partner for businesses and consumers in the US. It offers many different products and services and is therefore very suitable for keyword research.

4. Baidu: Baidu is a Chinese search engine that has performed particularly well in scientific searches. It offers the opportunity to not only conduct keyword research, but also search queries in various Languages to create.

5. Google Trends: Google Trends is an online analysis of search queries and provides you with information about popular and lesser-known keyword topics.

What search terms can you use?

You should pay attention to the following points when searching for a new keyword:

– If you are doing your search in English, you can use the word “keyword” as a word throw. But if you search in German, you should concentrate on the German version of the search engine, which is usually “Keyword Research” means. The German Google search contains numerous tools for finding a suitable keyword.

– The topic of the article plays a big role in choosing a suitable keyword. Be careful not to find a word that is already being searched for by other users.

- To calculate Find out the scope of your new word and think about the areas in which it is actually used.

– To ensure that your search query is successful on Google, you should memorize a few basic rules and take them into account when selecting your new keyword. This includes, among other things, the search terms with the most visits and those that are used most frequently.

How many results can you get?

When conducting your keyword research, you should focus on the following questions:

– Which search terms does your company find?
– Which terms are used again and again in the search results?
– What significance do the terms have for your company’s target group?
– You can find out the corresponding value by browsing pages using Keyword stuffing make?

Additional tips for your keyword search

1. Take your time when doing your keyword research. It is important that you avoid the right time pressure. Most Internet users do not search for words for a long time, but rather for a few days or weeks.

2. Systematize your search for keywords and define the search parameters according to your target group. Use terms related to your business, your industry, or your neighborhood. Which topics should be covered in keyword research? What should you think about? Make sure the keyword research is relevant to your target audience. If it is a new or revised online shop, it is important that you find the right keywords.

3. Expand your search for keywords via the search engines. For example, use Google, Yahoo! or Bing. You can also use these platforms for your website optimization (WO). Are there already some relevant hits for keyword research in the search engines, so it is better to use these and not invent new words.

4. Check the keyword toolbar functions used by the different search engines. These often provide interesting information about which topics are being considered in keyword research.

Successful methods to optimize your keyword research

If you want to be successful with your keyword research, you need to be careful about the methods you use. We'll show you what you should pay attention to.

1. Use relevant search terms

Not every word you use in your keyword research is relevant. To make your search more effective, you should define which search terms are relevant to your topic. Depending on what you are looking for, these terms can cover different content.

Example: If you are looking for further training for SEOs you should look for “Continuing Education SEO" use as a search term. If you want to find web designers, “web designers” should come up in your search.

2. Search for words with frequent usages

If you are looking for specific content, it is important to know which words are used frequently. You can find this out using search engines. This will usually help you find what you are looking for more quickly.

Example: If you are looking for a new blogger, you should use “blogger” as the search term and then type “new”. If you are looking for freelance work SEO-Professionals you should look for, among others "SEO", “Freelancer SEO” and “web designer” use.

3. Search for cheap daily deals

If you would like to order something, there are usually cheap daily offers. To find these, you can select different search options – for example “Daily offers” or “Cheap offers”.

4. Search for posts related to your search

If you want to find something related to your topic, you should not only search for words, but also for posts. You can find this out using search engines. This will usually help you find what you are looking for more quickly.

Example: If you are looking for a blogger to develop new WordPress themes, you should include “Blogger” and “ WordPress” enter in your search.

Concluding Remarks

What should you pay attention to when doing your keyword research? The following tips will help you choose the right one Strategy a DAK Bungalow.

1. Pay close attention to the details of your keyword research and avoid using words that are already used in other descriptions.

2. Focus your search on the needs of your target group and try to find the right words that reach them.

3. Make sure your keyword is well tagged and fits the content of your blog.

4. Prepare to impact your Google search rankings and take advantage Tools like AdWords or

Note..is important!

All external sites linked on this website are independent sources. 
These links are not sponsored and no financial contribution was received for their inclusion. 
All information on this website is provided without guarantee.
This site is a private project by Jan Domke and solely reflects personal opinions and experiences.

Jan Domke

Prompt Engineer | Social Media Manager | Hosting Manager | Web administrator

I have been running the online magazine privately since the end of 2021 SEO4Business and thus turned my job into a hobby.
I have been working as a since 2019 Senior Hosting Manager, at one of the largest internet and marketing agencies in Germany and am constantly expanding my horizons.

Jan Domke