The creation of a landing page (also Landing page) can seem like a daunting task, but with the help of AI-powered software, this process can be made much easier. In the following Article We'll explain what steps are necessary to create a functional landing page, from building your website to designing your branding. By the end of this guide, you'll have everything you need to generate leads and convert them into sales!
What is a landing page?
A landing page is a page that you use for your online activities to attract new people Attract customers. You can use them for your website, your Blog or use another online presence. A landing page offers the following functions: You can retain new readers and thus keep your newsletter or other contextual section more active. A landing page also offers opportunities for more visitors and therefore more sales.
If you think that your Website or your blog needs a landing page, you should create one before use. For that there are different possibilities:
One of the most popular ways is to use a WordPress plugin. Other Program like LeadPages also offer landing pages. You can also create your own Plugin use the landing pages already integrated.
Of course, a landing page can also be created using your normal website design. All you need here is one layout and a template to fulfill your wishes.
Important elements of a landing page
The first question that often arises is: How do I build a landing page? In this article you report about Important elements of a landing page – and what you should pay attention to should!
Objective of the landing page
The goal of the landing page is to attract new customers. The structure of the landing page must therefore correspond to the goal customers involved in a purchase decision. In addition to the typical search terms, the company's brand should also be the focus. It is recommended to promote some content on the landing page explicitly on the respective topic. Care should also be taken to make the navigation easy to understand. For larger companies it is advisable to have a whole Website to expand the landing page.
Navi
The navigation should be easy to understand and provide all important content on the landing page. For larger companies, it is advisable to expand an entire website to include the landing page. In addition to the typical search terms, the company's products and services should also be the focus. Navigation should help customers get to the right page quickly.
Pictures
The Pictures must be well designed and correspond to the content. They should fit harmoniously into the design of the landing page and have a positive influence on the customer. For this it is important to adhere to the set controls.
font
The writing should be easy to read and adhere to the set controls. The font must contrast accurately with the images. It is also important to keep the font subtle and not use colors that are too strong.
Undersides
The landing page should not only target the actual purchase decision, but also provide the customer with information about the company's products and services. There are various options for this: In addition to the content of the landing page, a blog or an advertising film can also be offered. It is recommended that the subpages be designed to be easy to understand.
Presentation of the content
The landing page should look professional and give customers a good impression. That's why it's important to approach the structure of the pages properly and to present all elements relating to the purchasing decision well. In addition to the font, the images and graphics should also be planned to the best of your knowledge. This is especially true if the landing page is being designed for a large brand.
What do you have to consider?
As is often the case, there are of course several ways to create a landing page.
If you want to create a landing page, you need to consider the following things:
Define your goals
The first question you need to ask yourself is what the goal of your landing page is. The goals can vary, but as a rule the landing page should serve to attract new customers to your offer. There are various options for this:
Register visitors: For example, suppose you sell recipes or products for cooking. You can offer to give new customers an insight into these products on the landing page. Additionally, you can also approach them directly and ask them to sign up for more information.
visitors afterwards Advertising to visit: Here, too, you can offer an offer that further entices the new customer to move on from your website. This could be the case, for example, if you offer goods or services that cannot be found immediately. You can on the landing page Advertising that takes the new customer to other pages on the website.
Plan the page design
When you have achieved your goals and then let the visitors know Advertising If you want to be visited, you have to pay attention to the design of your landing page. The following points should be taken into account:– The page should be clearly structured: On a landing page, the elements should be placed in a proper order. The aim is to give visitors a quick overview of your offer.
The colors should be harmonious: When displaying advertising on your landing page, you should not overdo it. Please also note which colors you can use and how they complement the design of the other elements of the landing page.
Plan the content
On the landing page, you should definitely present content that could be useful to visitors. There are various ways to do this:– Offer offers: For example, assume you sell cooking products. You can provide an insight into these products on the landing page and then directly offer visitors to buy them.
Provide information about your products: Here, too, you can display advertising to encourage visitors to familiarize themselves with your products at an early stage. You should make sure to compile the content of the landing page in such a way that the user receives initial information about your offer.
Add the advertising
After you've placed all the content on your landing page, it's time to display advertising. Depending on what you are selling on your landing page, you can use different elements:
Images: On the landing page, you can embed images that make advertising clickable. There are various ways to display advertising: In addition to purely visual methods, there are also technical options. For example, you can display advertising with audio or text.
Videos: Videos also provide a good overview of your product or service. If the videos are provided with “pulse mice”, this has a positive effect on the visitor and attracts more attention from your customers.
What tools can you use to create your landing page?
With some Tools you can create your landing page. These are programs that are used for web design and Online marketing are certified. Here you can, for example, use one of the following programs: Adobe Photoshop, Microsoft Word, ormio or Wix.
What criteria should you consider when designing your landing page?
The design of your landing page should adhere to the following criteria:
It should be easy to use and interactive. In addition, the landing page should attract as many visitors as possible. It is also important that the landing page is clearly visible and loads quickly.
How do you align your landing page with your goals?
If you want to make your landing page familiar with your blog's goals, you need to ask yourself the following questions:
1. Which Topics do you employ?
2. What topics could potentially be of interest to your readers?
3. What content should be offered on your landing page?
How strongly should your brand be embodied in the landing page?
How strongly should your brand be embodied in the landing page? The answer to this question is important so that you not only have a good site on the Internet, but also make the right contacts. A strong brand on the landing page makes it easier for you to find crucial buyers.
If you have a strong brand in the landing page, you should try to anchor it in the first two sentences. This is important so that your target audience sees their expectations of the content met and doesn't want to give up straight away. Also, try to present the positive aspects of your brand well and convince the reader that your products are better than those of the competition.
Successful landing pages
The following landing pages are successful:
1. Home page of University of Erlangen-Nuremberg
2. Home page of German Aerospace Center eV
3. Home page of Charity – Universitätsmedizin Berlin
My experiences with creating landing pages
If you want to start a new blog, you first have to think about how you will attract visitors to your pages. Here I have summarized my experiences with creating landing pages.
With a landing page you want to offer visitors a suitable introduction to the website. This is what plays in particular Design and how the site works. I'll show you how to create such a page using the following methods:
– Choose a theme for your landing page
– Design your landing page according to your wishes and ideas
– Create a quick and well-used offer of u2013, especially current topics
– Focus on the success of your landing page
Landing page design
When designing the landing page, it is important that you are familiar with the individual programs. I have a small selection for you Tools recommended, with which you can create the design of your landing page independently and without much help:
– Adobe Photoshop or Photoshop Elements
– InDesign or Illustrator
- WordPress (or other WYSIWYG programs)
- Google sheets
Help to success
In addition to designing the landing page, you should also pay attention to the success of your site. Some help is available for this:
– Read more about building success stories and landing pages
– Get an overview of the most important key figures for the success of your landing page
– Regularly visit websites that allow you to compare your success
With these methods you can quickly and easily create a good landing page. Now try out these methods as a first step and then try to provide the website with realistic numbers. You will soon be able to achieve success!
Conclusion: How do you create a perfect landing page?
Hardly any topic is as controversial as creating a landing page. Many different methods, tools and aids are available, so there is something for everyone.
A landing page can have a text-only or image-only area. It can also immerse the visitor in the world of the company and thus introduce them directly to the first steps of the purchase decision.
The perfect landing page is flexible and suitable for every requirement. It should appeal to a wide range of target groups, both short and long term. Furthermore, the landing page should be visually appealing and well-oriented to the needs of the company. To ensure that your landing page is successful, you should use it in combination with appropriate advertising measures.
