In today's digital world, people are constantly online and looking for information, products or services. They use theirs Smartphones, tablets or laptops to quickly and easily find what you need. Companies have realized that they have to be present in these moments in order to reach and convince potential customers. One way to do this is to use micro-moments in the Advertising.
What are micro moments?
Micro-moments are short moments in which people use their smartphone or other devices to quickly find an answer to a question or solve a problem. This can be, among other things, when they are looking for a restaurant before leaving the house or when they want to buy a product that they just saw in a store. Companies can be present in these moments and address potential customers.
Why are micro-moments important for companies?
Micro-moments are important for companies because they allow you to reach potential customers at the right time and in the right place. If a customer is looking for a restaurant before leaving home, it is important that a company that offers restaurants is present at that moment and that Customers receive relevant advertising shows. In this way, the company can attract the customer to go to the restaurant and such Turnover to generate.
How can companies use micro-moments?
Companies can take advantage of micro-moments by using their Advertising align with the needs and interests of potential customers. This can be done, for example, through targeted advertising on social media platforms or search engines take place. Another example is offering deals or coupons displayed right near the potential customer. In this way, the company can persuade the customer to take advantage of the offer and generate such sales to generate.
Examples of micro-moments in the Advertising
The “I want to know” moment:
A customer wants more about a particular product or service erfahren and therefore looks for information online. At this moment, a company can target advertising on social media platforms or search engines that provides the customer with relevant information about the product or service. An example of this would be a tour operator that uses targeted advertising Facebook switches, informing interested customers about the various travel destinations and offers.
The “I want to buy now” moment:
A customer wants a product or service as quickly as possible to buy and therefore searches online for a way to purchase it. At this moment a company can be targeted Advertising on social media platforms or search engines that offers the customer an opportunity to purchase the product or service immediately. An example of this would be an online shop that offers targeted advertising Google switches, which leads interested customers directly to the purchase page of the product.
The “I want to buy here” moment:
A customer wants to buy a product or service and is therefore looking for a nearby store. At this moment a company can targeted advertising on social media platforms or search engines that offer the customer offers or coupons for nearby stores. An example of this would be an electronics store that targeted Advertising on Instagram that offers interested customers a coupon for a purchase at a nearby store.
Summary
Micro-moments are short moments in which people use their smartphones or other devices to quickly find an answer to a question or solve a problem. Companies can be present in these moments and engage potential customers by communicating their Advertising align with the needs and interests of potential customers. Examples of micro-moments in advertising are the “I want to know” moment
, the “I want to buy now” moment and the “I want to buy here” moment. Companies should try to be present in these moments and engage potential customers with relevant information, offers and coupons.
Es ist wichtig zu beachten, dass Micro-Moments nicht nur online stattfinden, sondern auch in der physischen Welt. Unternehmen sollten sicherstellen, dass sie in allen Kanälen präsent sind und potenzielle Kunden ansprechen, egal ob sie online oder offline suchen.
Unternehmen sollten auch ihre Define the target group precisely und ihre Werbung entsprechend ausrichten. Dies ermöglicht es ihnen, die richtigen Kunden in den richtigen Micro-Moments anzusprechen und so eine höhere Chance zu haben, dass die Advertising successful at a hunt.
In today's digital world, it is important that companies use micro-moments in advertising to reach potential customers at the right time and in the right place. By targeting advertising to the needs and interests of potential customers and being present across all channels, companies have the opportunity to increase their sales and strengthen their brand.
