Artificial intelligence and online marketing

Artificial Intelligence – In the world of e-commerce, online marketing and artificial intelligence (KI) is currently the buzzword par excellence. Both keywords refer to the use of Technology in Marketing and advertising. However, the two are not the same. Marketing is more of a task than anything else and marketing with AIS is more of an advertising scheme than anything else. Marketing with AIS is actually a part of the web design paradigm artificial intelligence (SEO) and web analytics.

Artificial intelligence and web design

The whole idea behind that Web design with AIS is to base the entire web design on a database of customer data and then have the website create content based on that database. That's because many Websites, who have a customer database, also have a website map or navigation bar that they use when navigating through the pages of their website. This means that if the user doesn't know where to go or which page to click, they will spend a lot of time searching search, what he needs. It may also be that he spends a lot of time with it wasted clicking on links, just because the page you were looking for wasn't visible on the homepage.

Artificial intelligence and online marketing

With the help of online marketing and the artificial intelligence These two essential concepts can be combined. For example, one could Website have an online marketing strategy that is supported by the SEO-Experts would design and execute. Then the web design team would use artificial intelligence to make a selection of Websites for the keywords that they have identified as being related to the products and services they offer.

It's quite obvious that this takes a lot of time and Money would save. However, there are some pitfalls associated with it. For example, your visitor will not remember your Website remember. He would most likely just the search engines use for this. This can be problematic when it comes to web design. Since the user is not able to identify the pages he visits, the entire purpose of Online marketing and web design missed.

Intelligent methods

For this reason, more and more companies are using the concept artificial intelligence in their web design and marketing campaigns. Instead of relying on keywords and phrases, web designers are now using online marketing and smart methods. You simply choose websites that offer what the company needs to customers to attract

What's happening here is that the... search engine, which uses the website, accesses all websites that rank well in search results. She then compares everyone these websites and find the one that offers the most relevant information. At the end, it will present all the information to the user. This way he can understand what he is looking for and what it is about product or service exactly works.

However, this type of online marketing is still far from being used by all types of businesses. Google still needs to adapt its web crawlers and robots to be able to read artificial intelligence websites. Even if the goal is still a long way off today, it is not completely impossible as long as technologies can be improved. Web developers have these Strategies used in the early stages of the Internet. There is no reason for you why you do this Strategies should not also be used on the Internet today. Even if they aren't implemented yet, it wouldn't take long for them to be.

You should take advantage of the benefits you get from using the artificial intelligence can be achieved and actively used! The companies that are able to take advantage of this will definitely see a lot of improvements in their business. You can significantly reduce the cost of keyword analysis and other related activities with AI. Overall, it will certainly pave the way for more efficient use of keywords and the Creation of high quality web content pave.

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Jan Domke

Prompt Engineer | Social Media Manager | Hosting Manager | Web administrator

I have been running the online magazine privately since the end of 2021 SEO4Business and thus turned my job into a hobby.
I have been working as a since 2019 Senior Hosting Manager, at one of the largest internet and marketing agencies in Germany and am constantly expanding my horizons.

Jan Domke