Instagram Reels 2023 – Trends and Fails!

In the past few years Instagram expanded its features to include Reels, a creative video format that allows people to share short clips. In this Article we will look at what trends and fails will develop on Instagram Reels by the end of 2023.

What are Instagram Reels?

Instagram Reels are short, entertaining videos created by Instagram users. They last a maximum of 15 seconds and can be personalized with music, effects and other elements.

Creating a Reel is easy:

Users upload a video or record a new one, select a song from the Instagram music library and add various effects. Then share your reel with yours followers or on other social networks.

Instagram introduced Reels in July 2020 and has skyrocketed in popularity since then. In December 2020, the company announced that more than 500 Millions of people worldwide watch Reels every month.

The different types of reels

Instagram Reels is Instagram's newest feature that allows users to create and share short, entertaining videos. The videos are a maximum of 15 seconds long and can be accompanied by various effects and music.

The feature is similar to TikTok, but there are some key differences. On the one hand, Reels are not infinitely scrollable, but are displayed in the order in which they were created. On the other hand, Reels can be displayed directly on the Instagram homepage and do not have to be searched for in a separate app.

Reels is still relatively new and therefore there are no set rules for creating videos yet. However there is some general tipsthat you should follow to make your Reels interesting and entertaining:

– Use music or singing to make your video more interesting.
– Use various effects and animations to make your videos more exciting.
– Provide a short description of the video so viewers know what it is about.
– Share your video to others Social Media Platforms so more people can find it.

The different types of Instagram Reels

Instagram Reels are short, funny videos created by Instagram users. The videos are usually no longer than 15 seconds and contain a mix pictures and videos.

There are three different types of Instagram Reels:

First are there the “Everyday Reels“, where users give an insight into their everyday lives. These videos are usually entertaining and informative.

Secondly do they exist "Tutorial Reels“, where users Instructions for specific tasks or activities. These Reels can be very useful if you want to learn something new.

thirdly is there still the “Entertainment Reels“, which are all about fun and entertainment. These videos are often creative and funny.

Which type of Instagram Reel suits you best depends entirely on your interests. For example, if you're interested in DIY projects, then tutorial reels might be your best choice. If you are more after entertainment search, then go for entertainment reels. No matter what type of reel you choose, remember that it's always good to be creative!

Which failures should you avoid?

If you are wondering what mistakes you made while creating your Instagram Reels 2023 If you want to avoid this, you have come to the right place! In this article we will cover the most common ones Error discuss what reel makers do and what you can do instead to be successful.

The 5 most common mistakesThings people do when creating their Instagram Reels are:

No planning: 

Before you start filming your next Instagram Reel, you should have a clear plan. Think carefully about what your goal is and how you want to achieve it. If you don't have a clear plan, your video may not be as good or interesting as possible.

No focus on the content:

One of the biggest ErrorWhat people do when creating their Instagram Reels is that they don't focus on the content. Make sure your video contains relevant information and interesting statements that appeal to your target audience. 

No creativity:

Instagram Reels are a fun format, so it's important to be creative. Try new ideas to make your video more interesting and unique. 

Inappropriate music or audio:

If you want to add music or audio to your Instagram Reel, make sure it fits the theme of the video and doesn't distract or dilute the message. 

Missing call to action:

No matter what your goal is, make sure you have a clear call to action at the end of the video. Let your viewers know what to do next.

What content is suitable for an Instagram Reel?

When it comes to finding the best content for your Instagram Reel, it's important to think creatively. Think about things that other people wouldn't think of. For example, if you are an artist, you can talk about your creative process. Or if you're a chef, you can show your viewers how to make a new dish. There are no limits to what you can post on your Instagram Reel - as long as it's interesting and entertaining!

The Instagram Trends in 2022 were above all creative and entertaining. There were some great new features that made the platform even more interesting. One of the most popular new features was Instagram Reels. This feature allowed users to create short videos with music and share them with their friends. The videos could also be shared with other social media.

Another trend, which was very popular on Instagram, were the so-called “Instagram Stories“. These short videos or photos could be shared by anyone using a specific hashtag. Many people used this feature to share their day with their friends and the world.

Another big one trend Sharing photos and videos was popular on Instagram Chronicles. This allowed people to share their experiences with others, creating a unique and personal experience. This trend was also aided by the use of filters and other visual effects to create an authentic feel.

Finally were Instagram's Live Videos a big trend in 2022. This feature allowed users to seamlessly share videos on Instagram. There were many different ways people could use this feature to share their experiences with the world.

Instagram Reels are a new format introduced in 2021. The format is similar to the TikTok format and allows users to create and share short videos with music and effects. The videos can be up to 15 seconds long and can be shared with other Instagram users.

In the year Instagram Reels will be trends in 2023 continue to grow in popularity and there are some interesting new trends being developed. One of the biggest Trends becomes the use of Reels for companies and brands be. Companies and brands can start by producing short commercials or “Product Placement” videos to use in Reels. This will be a great opportunity for companies to promote their products or services to a young and active audience target audience to make it better known.

Another trend is the use of Reels for tutorials and instructions be. Many people today use the Internet to find instructions and tutorials, but it is often difficult to explain this complex information in text form. Instagram Reels allows businesses and brands to provide their customers with interactive videos explaining exactly how to use a particular product or how to perform a particular task. This will be a great way to engage and help new users.

Finally, too influencers and Content Creator rely more on reels. They can interact with their fans by sharing funny videos about new trends, fashion or music. Here, too, the use of Reels allows companies to advertise their products and influencers to use them for their own benefit.

Tips for creating Reels

If you're wondering how to start creating Reels for your brand, here are some tips:

Create a plan:

Choose a topic or a History choose what you want to tell and plan your content accordingly.

Select topic/story:

There are so many great topics and stories on Instagram Reels that it can be hard to choose just one! We've taken the trouble to put together the most interesting trends and fails of the platform so that you know what to expect in the coming years:

DIY tutorials – As the DIY trend grows in popularity, more and more people will look to Instagram Reels for instructions to start new projects.

Comedy – Instagram Reels offers a good opportunity to present yourself in front of the audience and show your humor. It's a great place for comedians to showcase their talents.

Food fails – If you like cooking, the result can sometimes be unsuccessful! Be ready for some reels about possible cooking failures!

At-home workouts – With many people unable to go to the gym due to the coronavirus crisis, at-home workouts have become very popular. Instagram Reels offers a great way to discover some innovative workouts!

Dance – Dance Reels are very popular on Instagram and provide an opportunity for dancers to showcase and share their skills.

Lifestyle – Instagram Reels is a great place to find inspiration for different approaches to life and learn more about other cultures.

Structure your story:

- Create a basic idea for your story, for example a conflict the characters must overcome or a goal they must achieve.
- Determine the details the plot and create a plot outline with a beginning, middle and end.
- Give each character their own characteristics and properties. Make them lively and authentic.
- Maintain focus at the plot and try to make the story as interesting as possible.

Write your content:

Start with a brief introduction to the topic you will be writing about.

For example:

Today I would like to talk about the topic of sustainability. Sustainability is a broad topic that applies to many areas of life, from energy and food to transportation and business management. It refers to the ability to maintain or improve our current prosperity without negative impacts on the environment or social cohesion.

Give examples of how to live sustainably:

There are many ways to live more sustainably. For example, one could use more energy-efficient household appliances and vehicles, which can help reduce greenhouse gas emissions. One can also make sure to buy more local food and consider packaging-free products, which will reduce waste. Minimizing paper consumption and avoiding single-use plastic also helps to live more sustainably.

Explain the advantages and disadvantages of sustainable living:

In addition to preserving our environment for future generations, sustainable living offers many benefits Benefits. This includes reducing costs and resource consumption, improving social cohesion, higher standards for people and nature, and greater resilience to opposition.
Some Disadvantages of sustainable living are the higher start-up costs for implementation, the change of existing habits and the associated effort, as well as possible restrictions in the practice of certain activities. It is also difficult to gain widespread acceptance of the idea because many people are uncomfortable with the risks of change.

Make it short and sweet: Avoid packing too much content into your Reels – keep them short and concise to keep your viewers' attention.

Play around with the formats:

Experiment with the different format options in the Reels app to see which works best for your content.
Try adding text or motion design elements to grab more attention.
Try different video lengths to see which get the best response from your audience.
Create videos with different pieces of music and test how the respective tracks resonate with viewers.
Change the colors and textures in your videos to create a better visual experience.
Explore different camera angles and wide angle shots to add dynamism to the video.
Use different filter options to give your video a more personal touch.

Use the music options:

Music can add the perfect atmosphere to a reel - so choose carefully which songs or sounds you want to use in your reel.
There are many ways to incorporate music into your Reel - from a full soundtrack, to using individual songs, to styles and sounds that you create yourself.
Another option is to use music that has already been released for various media, such as films or video games. These tracks are often easily accessible and can add an emotional component to your reel.
You can also work with a professional music production company to create original music for your project. Such an investment can pay off as the result not only leads to better reels but also gives your brand a unique image.

Examples of good and bad Instagram Reels

Good Instagram Reels:
1. Unique, creative ideas
2. High quality videos and Pictures
3. Well timed and created with interesting effects
4. Cohesive content that tells a story or conveys a specific point
5. Short and concise so that viewers don't get bored
6. Updated regularly so viewers can see new content
7. Authentic and honest – no fakes!
8. Engages viewers, such as through questions or calls to action
9. Use hashtags and targeting Advertisingto increase the range
10. Fun!

Bad Instagram Reels:
1. Boring or unoriginal content
2. Poor quality or poorly edited videos and images
3. Uninteresting or pointless content
4. Reels that are too long and exceed your attention span
5. Unclear messages or no clear focus
6. Doesn't engage viewers or try to call them to action
7. No hashtags or Advertising to increase the range
8. Fakes or inauthentic content
9. Irregular updating – viewers lose interest in your Reels
10. Boring and no fun!

Alternatives to Instagram Reels

In recent years, more and more people have started making videos on TikTok. This is mainly because TikTok is a great platform to create and share creative content with the world. Many people are also busy making funny videos for their friends.
However, there are some disadvantages to using TikTok. For example, the app is often slow and unreliable. Besides, there are many Advertising and pop-ups in the app, which bothers many people.

Conclusion

In summary, Instagram Reels has great potential and will continue to grow in popularity. However, there are still some areas where improvements are needed. For example, the algorithm needs to be improved so that users see more relevant content. Additionally, Reels should be available in more countries so that more people can take advantage of this fun feature.

Conclusion

Instagram Reels are a great way to create short videos with music and other content. However, there are some things you should consider before using them. First of all, it is important that you only create short videos, otherwise the viewers' interest will quickly wane. You should also pay attention to the quality of the videos and not edit them too much. Also, it is advisable to create interesting and entertaining content so that people enjoy watching it.

Note..is important!

All external sites linked on this website are independent sources. 
These links are not sponsored and no financial contribution was received for their inclusion. 
All information on this website is provided without guarantee.
This site is a private project by Jan Domke and solely reflects personal opinions and experiences.

Jan Domke

Prompt Engineer | Social Media Manager | Hosting Manager | Web administrator

I have been running the online magazine privately since the end of 2021 SEO4Business and thus turned my job into a hobby.
I have been working as a since 2019 Senior Hosting Manager, at one of the largest internet and marketing agencies in Germany and am constantly expanding my horizons.

Jan Domke